How Social Tip inspires dog lovers to share WiLD PACK

WiLD PACK isn’t just a dog food brand - it’s a thriving community of dog lovers who want the best for their pets. Known for its high-quality, nutritious recipes and playful personality, WiLD PACK has built a loyal following of owners who proudly share their pups’ mealtime moments online. No one understands the power of social media better than WiLD PACK founder Georgia Toffolo. That’s why she offered the community exclusive early access to Social Tip.

Community engagement
With a single email inviting WiLD PACK’s newest subscribers to share their latest purchases in exchange for cash rewards, the results were remarkable - all within just one month. Since then, WiLD PACK has continued to inspire its community to post about them through Social Tip across a variety of channels: from an email competition offering ‘£500 for sharing a post about WiLD PACK’, to an insert with a QR code to download Social Tip included with every order - they’ve truly covered all bases and have seen continued success as a result.
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Results
In one month alone, WiLD PACK rewarded their customers with £964 in return for 179 pieces of amazing, brand-building content. These super-authentic posts were shared by WiLD PACK’s biggest brand advocates - their highly engaged community of loyal customers.
Posts
179
Total Spend
£1,253
Total rewarded
£964
Followers
768k
Views
313k
Avg. post reward
£5.38
CPM
£4.00
Instagram vs TIkTok
89% / 11%
VIDEO posts
24%
New customers
60
Testimonials
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"No marketing spend can compete with the authentic voice of one of our happy customers recommending WiLD PACK to their social circle. Social Tip is the only way to give something back to our community as a thank you for sharing the love. From the results we’ve seen so far, the benefit far outweighs the cost."
Georgia Toffolo
Founder, WiLD PACK
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