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We connect to Instagram and TikTok, and have plans to expand into other channels later this year. Members can be rewarded for TikTok stills & video, Instagram grid posts and reels, and Instagram stories will be coming soon.

It is up to the individual to review the ASA requirements and satisfy themselves that their posts meet these requirements. As opposed to paying someone to post, or gifting someone an item, with Social Tip the person buys the item and then receives a retrospective discount paid in cash. Our members have not been gifted anything by the brand they are posting about. Our members are customers of the brand, we verify their purchase, and because of this we are enabling the brand to offer a retrospective discount on their purchase in the form of a reward. Our members are not defined as influencers. They have not built an audience with the intent to monetise their following, and their general social media activity is not sponsored or monetised.

You fund the reward to the customer, and we charge 25% of each reward as our platform fee. So if the reward is £1, the cost to you is £1.25. Our algorithm calculates the value of the reward based on the post’s reach & engagement. The reward is capped at 10% of whatever your customer has spent on the item they are posting about.

You are live on the app, ready for your customers to post and share about their latest purchases! You will have access to a performance dashboard so you can track your spend, as well as all of the content you are rewarding. Read “How can I make the most of using Social Tip” to maximise our partnership.

The biggest impact you can have on the success of joining Social Tip, is telling your customers about it! Encourage your customers to post and share about their latest purchases using Social Tip. Some ideas are: Post-purchase email, shipment box inserts, email to a database segment, community forums & FB groups, social posts, table-talkers on reception desk, bars & tables, washroom posters, loyalty points in return for making a first post, add us to your website nav or footer. We will share with you our brand toolkit, with logos, copy lines, and some creative inspo. If you don’t receive it, drop us a line at hello@socialtip.io

Our technology detects the sentiment of the post. If it’s negative, the post isn’t eligible for a reward.

When your pot runs low we will auto top-up your account using the credit card provided. You will receive an email before any further funds are charged.

Click here to sign up. It takes a few minutes to create an account. Once you’ve added your first payment, you’ll go live on the app.

By default, the reward is capped at 10% of whatever your customer has spent on the item they are posting about. You can override this with a monetary cap instead, to a minimum of £10. This is done within the brand portal when you set up your account.

We are launching in the UK and US this year, with international markets to follow from 2025.

Members will be bound by our community guidelines which includes our code of conduct Members will be bound by the T&Cs of the social media platform on which they’re posting You as the brand have a full and permanent right to veto any rewards relating to a member or post which contravenes your brand guidelines or misaligns with your brand values. You can flag a post via the brand portal and the eligibility for a reward will be rescinded We use an AI powered tool to police member’s content, and ensure members adhere to our community guidelines

Members must upload a screenshot of photo of their receipt in order to be eligible for a reward. As well as verifying that they are your customer, it also gives us the spend data we need to calculate the reward cap.

As part of the registration process, add your billing information, credit card details, and make your first deposit. This is your prepaid pot, from which we will pay your customers their cash rewards. Each time we pay a Social Tip member their reward, we deduct a further 25% as our platform fee from your prepaid pot. When your pot runs low we will auto top-up your account using the credit card provided. You will receive an email before any further funds are charged.

Through our brand portal you will have access to a performance dashboard. There is a sneak peek of what the dashboard looks like in our downloadable deck on our Find Out More page. The dashboard will show you live data (powered by Google’s Looker) on how many people are posting, what the average reward is, how many views the posts are getting, your average cost per view, and you will have access to all of the content you are rewarding.

No, there is no minimum term. You can stop using the platform any time. We just asked that you agree to our T&Cs as part of the registration process.

Our algorithm calculates the value of the reward based on the post’s reach & engagement. Once the post has been live for 72 hours, the value is calculated and the cash reward lands in the member’s Social Tip wallet. If the post reaches the reward cap before 72 hours has passed, the cash reward lands early into the member’s wallet.