Measure Protocol
Data collection app.
Measure Protocol is a leading data collection company that specialises in cross-platform insights. By analysing user behaviour across platforms like TikTok, YouTube, and Amazon, Measure provides advertisers and broadcasters with actionable insights into consumer habits. Collecting data from users is streamlined through the MSR app. The app explains to users how they can submit their data in exchange for rewards and redeemable benefits simplistically. Data is submitted through Retro Tasks, which asks users to upload their online activity, avoiding the traditional intrusive tracking methods. As a result, users have control and know what data is being submitted. This method is less invasive, and allows users to have autonomy and privacy when sharing data, all while earning.
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