The Spark Behind the Brand Caboodleit was born from a husband and wife duo with a shared obsession for all of life's celebrations. We always loved the pure magic of Christmas, but we felt that birthdays, deserved that exact same level of build up instead of getting packed into just a single day. Wanting more from the birthday experience, we set out to bring that festive spirit and joyful anticipation into birthday countdowns. Driven by our love for creating unforgettable celebrations, we designed a way for anyone at any age to stretch out the excitement for weeks before the big day arrives. Making Magic Sustainable We are on a mission to change how families celebrate life’s most magical moments. We believe that marking major milestones shouldn’t mean compromising the health of our planet. That is why we create premium, eco-friendly party traditions designed to replace single use plastics and disposable decor with beautiful, lasting memories. We design and manufacture our products right here in the UK using sustainable, FSC certified materials and are proud members of Products of Change. Traditions Worth Starting Advent calendars aren't just for Christmas. We wanted to capture that exact same magic, nostalgic anticipation we all felt as kids counting down to Christmas morning, and bring it straight to any birthday celebration. Anyone at any age deserves to enjoy that deeply loved, excited feeling. Our interactive calendars extend the joy of a birthday well beyond a single day. When the big day finally arrives, the countdown turns into the illuminated focal point of the party, proving you can protect the environment while still throwing the ultimate, high-energy celebration.