Ovum
OVUM brings science and empathy back to reproductive wellness, our clinically-backed fertility and pregnancy products are trusted by 38+ IVF clinics. B Corp certified, 20% of profits fund infertility research.
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OVUM was founded by Jenny Wordsworth, a former endurance athlete and lawyer who grew frustrated with a fertility industry full of products lacking real scientific backing. Partnering with fertility doctors Dr. Katherine Joseph and Dr. Phoebe Howells, she built OVUM to put science and empathy back at the heart of reproductive wellness. Our Time to Conceive® and Time to Carry® ranges are developed using hundreds of clinical studies and recommended by 38+ IVF clinics, alongside fully recyclable pregnancy tests with built-in psychological support. We're B Corp certified and give 20% of profits to independent infertility research, because trying to conceive deserves honesty, not hype.
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