Estrid
Hair removal & body care.
We’re Estrid, the award-winning vegan hair removal and body care brand on a mission to enable everyone to feel confident in their own bodies. Founded in Stockholm, Sweden in 2019, we’re committed to empowering every body to embrace their authentic selves and create a personal self-care ritual on their terms. We value inclusivity, disruption, and playfulness. While the hair removal industry is dominated by the big guys who’ve been around for over a hundred years, we’re on a mission to serve up something a little (okay, a lot) different. We’re unapologetically inclusive, always body positive, and dedicated to making your personal care routine fun, easy and vegan. No matter your gender, race, age or body hair preferences—everyone gets a seat at our table.
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